Many telemarketers make a mistake: when communicating with customers, their thinking is always limited to product sales, and they cannot easily expand the topic. In this way, just like Mrs. Xianglin in Lu Xun's writings, no matter when and whomever telemarketing list she meets, she will talk about her child who was taken away by the wolf as soon as she opens her mouth, and eventually she will be annoying to everyone. In fact, doing telemarketing is like writing poetry. "Kung Fu lies in poetry." In addition to talking about products, there are many topics to choose from.
The following case is the start of the conversation from the other party's entrepreneurship.
Telemarketer: Hello, is this Mr. Liu?
Client: I am, where are you?
Telemarketer: Hello, Mr. Liu, I'm Xiao Zhang from XX Company . I have something I want to trouble you with.
Client: What's the matter?
Telemarketer: Yeah, I've been researching you all this time, and all of a sudden, I've discovered the secret to your success.
Client: Oh, there's such a thing, what's the secret? tell me the story!
Telemarketer: Here's the secret: You're big-hearted.
Client: Hehe! We've only spoken on the phone for the first time, how did you know?
Telemarketer: I've read a lot about you in newspapers and in your company's internal publications.
Client: You better not believe those things, those journalists add a lot of water to their writing.
Telemarketer: Mr. Liu, listening to you, I feel that you are very modest. The newspaper said that in order to get rid of the family management of private enterprises , you resolutely proposed integration, and divided your 60% shares into 5 equally to your brothers. In the end, I also paid 2 million yuan to ****** the brand you are currently operating. Is it also adding water?
Client: That's true.
Telemarketer: This is not right. How much was the original 60% of the shares converted into RMB?
Client: About 24 million yuan.
Telemarketer: I really admire you. You evenly divided 24 million yuan among your five brothers. This is a kind of generosity.
Client: In order to further develop the company, I had to do that, "I can't bear to bear the child, I can't hold the wolf".
Telemarketer: I heard that your current company's annual sales have exceeded 5 billion. In less than 5 years, I really want to congratulate you.
Client: You're welcome, there is still a long way to go in the future.
Telemarketer: Mr. Liu, can I ask you a question?
Client: Yes.
Telemarketer: Do you plan to run your business as a lifetime business?
Client: I think so.
Telemarketer: So do you think publicity is important if the company wants to grow?
Client: Important wow.
Telemarketer: So, Mr. Liu, what channels do you generally use for publicity?
Clients: Mainly outdoor advertising and websites.
Telemarketer: These two channels are really good, Mr. Liu, I have good news for you, but after listening, you must agree to one of my requests, okay?
Client: What is the good news first?
Telemarketer: If I now have a way to expand your company's profile quickly and at a low cost, would you consider an interview?
Client: Is it? Can you tell me something on the phone first?
Telemarketer: I'd love to tell you on the phone, but I'm afraid it's not easy to explain on the phone. I hope to have the opportunity to show you a live demo so that your impression will be even better.