Today we are going to look at the six worst offenders. 1. Tuesday is the best day to send marketing emails You've almost certainly heard this one. And if you haven't, just play the scene in your head: imagine someone asking you to guess the best day to send a marketing email? Advertising Continue reading below Okay, you think. Let's see… It wouldn't be Monday , because people are coming in and catching up. It wouldn't be Friday , because people are getting ready for the weekend. On Wednesday and Thursday , people are already in full swing and likely focused on work. So it must be Tuesday . And just like that, you will have come to the same conclusion as thousands of other email marketers, who accept as a fact that Tuesday is, without a doubt, the most effective day to do email marketing.
Except, well… it's not. Not for everyone, at least. In HubSpot's Science of Email report, they looked at the impact of the day image masking service of the week on email open rates. For all but the largest lists, Tuesday was actually the worst day to send marketing emails! I feel like those Tuesday emails get lost in the noise of those other email marketers who diligently obey best practices. Advertising Continue reading below In fact, Thursdays, Fridays and even weekends outperformed the rest of the week. Ultimately, every listing is different and you'll have to test for yourself. But don't get caught in the Tuesday trap. 2. You can only send a particular email once You spend hours writing a marketing email that you hope will help your business. It's clear, punchy, and will bring a ton of value to your readers.
You need to get this email in front of them. And so you send the email, and get about a 30% open rate. While it's great that 30% of your list saw the email you worked hard on, it means 70% of your list never got to read it. Missed opportunity, right? Not necessarily. I love this tactic shared by SumoMe founder Noah Kagan (and taught to him by EasyBib's Neal Taparia), to get more mileage from every email you send: Step 1. Take the SAME email you sent and CHANGE the subject line to something new Step 2. Email it a week later JUST TO YOUR UNOPENED Simple, but incredibly useful. We tested the same strategy at Groove and found results ranging from 5% to 40% more email opens. 3. Keep your marketing emails short Have you heard people say poetically how email is an abbreviated medium of communication!