There are many fields involved in the Internet sinking bulk sms service market. The two most important ones are e-commerce and content. The author does not have a deep understanding of e-commerce, and there are countless articles on the analysis of sinking e-commerce such as Pinduoduo. Without further ado. Here we mainly focus on content-based products in the bulk sms service sinking market. On the one hand, individuals are more interested in content distribution. Content-based products are one of the most frequently used products by users, and their importance is self-evident; on the other hand, the author once Internship in a content-based product for half a year, responsible for product strategy, and have some thoughts on product logic and distribution strategy.
This article mainly talks about three questions: First, why bulk sms service should content-based products pay attention to sinking markets? Second, what is the product logic of doing content in the sinking market? Third, what will be the future development trend of content-based products in the sinking market? The first question is, why should content-based products pay attention to sinking markets? So the first thing to be clear here is what is a "sinking market". As a relatively bulk sms service new concept, the sinking market does not have a clearly recognized definition. The author checked some relevant reports and found that most of the However, it is a little thin to divide the market from one dimension of geography, and more dimensions are needed for the segmentation of target user subgroups.
Especially for content-based products, the most bulk sms service important things to pay attention to are the user's content aesthetics (directly determine whether the provided content matches the user's needs) and the mode of content consumption (consumption duration, time period, frequency, form, equipment, etc.). The user attributes directly pointed to by these two elements are the user's education level (high probability determines the user's aesthetics), income bulk sms service and job attributes (high probability determines the user's usage time). Therefore, in terms of content-based products, here is a definition of the sinking market: the sinking market is located in a city below the third tier, with a low level of education (high school and below), a low income (less than 5,000 employees), and free will A market composed of users who dominate the time more. After clarifying the concept of sinking market,