Development: Through machine learning, a subfield of artificial intelligence, AI can program and reprogram itself and mature with each iteration. Data can be modified and evaluated based on information and experimental results. "Intelligence is the ability to adapt to change." – Stephen Hawking Artificial intelligence is changing email marketing for the better with 1: 1 personalization. With AI, brands can personalize their content and deliver the right messages to the right audience in the right time and in an automated way. Let's see how email marketers can leverage AI to improve their marketing strategies and get better results.
Free Bonus Download: Get a whatsapp database free PDF of successful cold email case studies to increase your response rate and conversions! Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation Send emails tailored to each user AI can be used to manage a lot of data. As more and more people subscribe to our daily newsletter, our data continues to grow and needs to be managed. AI allows marketers to investigate customer behavior, manage data, and send personalized emails to each user. For example, if you're most likely to open an email at the beginning of the day, your message will arrive in your inbox in the morning.
For others, the same email may be overlooked in the morning, but it is more likely to be opened in the evening. Based on past email activity, AI can help each customer know what and when they want to receive in their inbox, and send relevant messages to each individual. You can also send bespoke emails by asking subscribers specific questions and allowing them to set their preferences. After that, they will only receive relevant emails that meet their interests and needs at the most suitable time and day of the week for them. Take a look at this email from Bespoke Post : Bespoke posts Smart segmentation and targeting You need to ask the subscriber to set preferences, create a segmented list based on the data collected, and send hyperpersonalized email to the subscriber.